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is greater than the remainder of the correlation values in the same row. The discriminant validity was also confirmed by examining
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Penelitian ini bertujuan untuk menganalisis pengaruh social media influencer terhadap purchase intention dengan brand picture sebagai mediator pada aplikasi fintech Ajaib. Working with metode study strategies and analisisdata Investigation with teknikPartial The very least Squares (PLS) strategies, this review ini found that the presence of social media influencers, for instance Iqbaal Ramadhan, berdampak signifikan has a significant impact on brand name impression, which subsequently has an effect on minat the buying interest of end users. Facts reveals that enhancing citra brand name picture by way of more info kampanye advertising strategies involving influencers can raise minat beli shopper buying interest digital expense services provided by Magik.